Custom automated workflows for your business.

Fern builds small AI agents that quietly handle the repetitive work between your tools — replies, bookings, reviews, reports — built for your business and running by next month.

See it work
Live · agent in operation
Incoming
Email
New website inquiry
SMS
Booking question
Review
5★ on Google
Email
Pricing question
SMS
Reschedule request
Form
Demo request
Email
New website inquiry
SMS
Booking question
Review
5★ on Google
Email
Pricing question
SMS
Reschedule request
Form
Demo request
Fern
Reads · Drafts · Acts
Outgoing
Reply
Drafted in your tone
Booked
Thursday 2:00pm
Reply
Posted to Google
Reply
Sent in 42 seconds
Booked
Moved to Friday 10am
Reply
Routed to Cosmo
Reply
Drafted in your tone
Booked
Thursday 2:00pm
Reply
Posted to Google
Reply
Sent in 42 seconds
Booked
Moved to Friday 10am
Reply
Routed to Cosmo
Illustration. Real volumes come from your business.

Agents

Automate the work between your tools.

Each agent is small, scoped, and built for one job in your business. Here are three of the most common.

01Email responder
jenna@coopersgolf.com
Pricing question
Hi — what's your weekend rate?
fern is drafting…
drafted42s
Hi Jenna, weekend rates are $85 …

Email responder

Replies to inbound questions in your tone, in under a minute, using what they actually asked.

02Booking & scheduling
Apr 28 – May 40 booked
Mon
Tue
Wed
Thu
Fri
Sat
Sun
SMS: “Confirmed Thursday at 2:00pm. Reply STOP to cancel.”

Booking & scheduling

Customers text or chat to book. The agent finds slots, confirms, sends reminders, prevents no-shows.

03Review responder
James T.
Course was in great shape last Saturday. Best round I've had this year.
fern · drafting in your tone
Draft reply

Review responder

Watches your Google Business profile and drafts a reply in your tone for every new review.

Your console

Manage every agent in one place.

A custom dashboard, scoped to your business — not someone else's CRM. Watch what each agent is doing, approve drafts, edit voice, pause and resume. Built into the proposal, not sold separately.

console.fernautomation.com / your-business
Active agents
6 agents · 4 running
Active
Today
Inbound chat
Replied to Jenna — booking confirmed
24
Active
Today
Lead follow-up
Sent 6 first-touch emails
6
Drafting
This week
Review responder
Drafting reply to David M.
11
Active
Tomorrow
No-show prevention
Confirmed 4 of 5 tomorrow
4
Scheduled
Cadence
Weekly report
Sends Monday 8:00am
Mon · 8am
Idle
Idle for
Internal Slack
Awaiting trigger
2h 14m
Replies sent
47
+12 today
Bookings
9
+2 today
Avg response
38s
−6s vs last week

How it works

From a single call to a working agent in under a month.

No big retainer, no SaaS contract. Each engagement is one agent at a time. Add more once the first one is earning its keep.

  1. 01

    A 30-minute call

    Show me the part of the day that's annoying. I'll tell you whether an agent is the right answer for it.

    Free · this week

  2. 02

    A scoped proposal

    What I'd build, what it connects to, what it costs to build, what it costs to run. No retainer, no surprise lines.

    2 – 3 days

  3. 03

    Build & quiet rollout

    Runs in draft mode first. Every action goes through you for approval until you're comfortable letting it run on its own.

    1 – 3 weeks

Customization

Built for your business — not someone else’s CRM.

Most automation tools are giant SaaS apps that you bend your business to fit. Fern goes the other way: I read how you actually work, then build small agents that fit into the gaps without asking you to change anything.

Off-the-shelf SaaS
  • One-size-fits-all dashboard
  • You log in to it every day
  • Generic AI tone, doesn’t sound like you
  • $300+/mo per seat, locked into the platform
  • Workflows you have to bend your business around
Fern
Built for your business
  • Console scoped to your business
  • Runs in the background — you only check in when you want
  • Trained on your past replies, sounds like you
  • Flat per-agent build, transparent monthly run cost
  • Built around your existing tools and routines

From the people running the businesses

Quiet automations.
Real owner’s words.

Operators across the Pacific Northwest using Fern to take the repetitive work off their plate.

Used to lose after-hours bookings constantly. Woke up on day one to three new appointments that booked themselves overnight. Genuinely shocked.

SK
Sarah K.
Owner, local medical spa
Seattle, WA
MT
Marcus T.
Practice manager

The Monday morning report is the best thing we've added to the practice in years. I know exactly where we stand before I get to the office.

Bellevue, WA
JM
Jenna M.
Founder, fitness studio

Responding to Google reviews used to take 30 minutes a week. Now it just happens. A client mentioned how fast we respond — I'd forgotten it was even running.

Kirkland, WA

The repetitive work doesn’t need a person.

Send a note. I’ll read it, ask a couple of questions, and tell you honestly whether an agent is the right answer for the work you’re trying to take off your plate.

Or just email me